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Basis of the functioning and role in the economy of russia international franchise networks

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Authors Igor Vladimirovich Alexeev/Elena Vladimirovna Ribogene/
Issue2014'4(10)
Pages82-85
Keywordsfranchise, franchises, business developmen
Annotation The impact of the international franchise networks in the functionasding of the Russian business structures is observed in the article. The author shows the projection of the relationship between global trends in franchising and its adaptation to local market segments
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