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Assessing the impact of environmental factors on the activity of the advertising services

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Authors Klyuchevskaya Irina Sergeevna //
Issue2014'3(9)
Pages4-8
Keywordsadvertising services, advertising market, environmental factors, the market for advertising services, competition
Annotation The article is devoted to the issues of the factors external towards their socio-economic environment which have an influence on the activities of the advertising organizations: demographic, economic, legal-political, technological and socio-cultural. Special attention is paid to the changes in these factors occurring in connection with the crisis processes in the economy
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